Canada Goose Steps Up In November Footwear Foray


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New boots from Canada’s Goose include the Journey hiking boot (left) and the Snow Mantra high boot (right). Canada Goose

As the cold sets in in the Northern Hemisphere, Toronto’s Canada Goose has it all, head to toe now. In November, the ubiquitous suppliers of fur-trimmed quilted coats announced that they would now be offering luxury footwear. The boots will come out just in time for the arrival of the snowy sidewalks and snowy streets of Maple State.

The boots will be the third new line in Canada Goose’s “Beyond the Parka” campaign, which began about four years ago with knits in 2017. In 2020, fleece jackets and hoodies have arrived on the market. scene. Today, CEO Dani Reiss announced that the new garment alone is expected to exceed $ 45 million in sales during the fiscal year. The success of the Beyond the Parka adventure is attributed to a step-by-step expansion into adjacent weather protective clothing that lives up to the brand’s standards.

“Part of the success of the Canada Goose brand is keeping it pure from the start,” Reiss told Forbes. “We started with the best outerwear and the warmest jackets in the world and expanded into other categories. “

Goose’s mission to envelop wearers in what the worst of winter can bring to their gear also aligns with their 2018 purchase of Canadian footwear brand Baffin. Not only did the outerwear supplier buy Baffin, but he also sought to learn from the shoe maker.

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Rather than simply affixing a Canada Goose logo to a pair of Baffin boots, its innovation team applied a brand-centric process to the new line of footwear. Baffin even continues to operate as a stand-alone business. This slow approach aligns with the product philosophy of premium weather protective clothing, explained Reiss.

“With shoes, we follow the same playbook of starting small, taking our time to design the best product, and launching the product thoughtfully.”

After the boot’s launch in November, Canada Goose will achieve full-fledged lifestyle brand status. Customers will be able to dress from head to toe in the brand’s high-tech fashion. Goose further claims that the all-weather boots are completely waterproof and feature high-tech performance attributes.

However, high heeled boots won’t come cheap in terms of construction or cost. Canada Goose plans to retail the white Snow Mantra high-top boot for $ 1,295 and the Journey all-terrain all-terrain hiking boot for $ 750 for both men and women.

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