TORONTO, January 24, 2022 /PRNewswire/ – Today, Canada Goose Atigi Project returns with the launch of the 2022 collection, designed in partnership with renowned Inuit fashion designer, Victoria Kakuktinniq. The Atigi Project – “atigi” means “parka” in Inuktitut – is a social entrepreneurship program that honors and celebrates the heritage, skills and traditions of Inuit women in from Canada North. Kakuktinniq joins Canada Goose as a guest designer, creating three limited-edition outerwear styles to benefit Inuit communities across Canada through Inuit Tapiriit Kanatami (ITK), the national Inuit representative body in Canada. Previous Canada Goose guest designers have included a Chinese designer, Angel Chen and Rhuigi Villasenor of RHUDE.
“Canada Goose was born in the North. We are committed to supporting the people and communities of the region, creating global awareness and understanding of their culture and craftsmanship. The Atigi Project has always meant more than beautiful designs and donations, it’s all about celebrating Inuit heritage,” mentioned Gavin Thompson, Vice President, Corporate Citizenship, Canada Goose. “We have long revered Victoria and are honored to be able to bring its history to life around the world through these one-of-a-kind pieces.”
Created in 2019, Project Atigi has evolved and expanded with each collection, while showcasing the heritage and know-how of the Inuit, the first parkas makers. This third chapter continues this evolution, this celebration and this appreciation. The receipts for the first and second collections of the Atigi project totaled more than $165,000, supporting regional programming, education, employment and cultural preservation programs through ITK. This year’s goal is to exceed the 2019 and 2020 collections.
“ITK is grateful to Victoria Kakuktinniq for bringing her tremendous talent to this year’s installment of the Atigi Project, which brings Inuit style and ingenuity to audiences around the world,” said Nathan Obed, President of Inuit Tapiriit Kanatami. “Our ongoing relationship with Canada Goose helps to empower Inuit artisans, support entrepreneurship and community development in Inuit Nunangat, the homeland of the Inuit in Canada, and educate consumers about Inuit history and culture. Congratulations, Victoria, on your beautiful collection.”
“The Atigi project is so empowering – for myself, my community and other Inuit women. Sewing traditional clothing is an important part of northern life. We are artists, we tell our stories through our product. It’s more than our livelihood, it’s a way of life,” Kakuktinniq said. “Bringing my designs to the world stage is important because it celebrates, educates and inspires. I’m grateful to be a voice for my culture and to give back in such a profound way.”
Kakuktinniq is known for fusing traditional clothing with modern style. She brought this iconic approach to the collection, bringing the hallmarks of traditional Inuit clothing – hoods, hems and trims – with modern silhouettes. The collection’s three pieces, all aptly named after their designer, are created for year-round activities, each with feminine details and flattering shapes. The Kakuktinniq parka offers warmth and protection in the toughest conditions, while the Kakuktinniq down jacket is a lighter piece for versatility through the seasons. The Kakuktinniq Jacket is a windproof, water-repellent piece for transitional temperatures and ever-changing elements. These latest styles have been designed to be layered for added protection and warmth.
Kakuktinniq’s history is further reflected in the collection’s rich color palette. Dark Jade Green, Amethyst, Dark Azure and Black allude to the Northern Lights, representing the night sky of his hometown of Rankin Inlet. A bespoke tattoo trim, created by her for this collection, also complements each style.
“The Inuit have a long history of traditional tattooing. The designs and their meanings vary between people and communities,” says Kakuktinniq. “This specific design represents key milestones in my life, my strength and is a tribute to my parents and my daughter, who have always supported me personally and professionally.”
Continuing its respect, appreciation and support for the North and its people, Canada Goose has partnered with Inuit women to be featured in the collection campaign. Singer, Shina Novalinga; model, allen willow; and actress, Marika Sila are activists, known for defending their culture and defending equal representation.
The Atigi project is part of the Canada Goose Goals Platform, HUMANITY, which combines its sustainability and values initiatives. The platform was born from the idea that humanity and nature depend on each other, as each has an inherent responsibility to give back, protect the planet and make an impact. The platform underscores the brand’s goal of keeping the planet cold and people warm. As a values-based initiative, Project Atigi reinforces the brand’s commitment to people, communities and the planet.
The Project Atigi 2022 collection is available today, January 24, in Canada Goose’s stores worldwide and online at canadagoose.com.
About the Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE: GOOS, TSX: GOOS) is a lifestyle brand and a leading manufacturer of luxury performance apparel. Each collection is informed by the harsh demands of the Arctic, ensuring a heritage of functionality built into every product, from parkas and rainwear to clothing and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability-based initiatives and values, reinforcing its commitment to keeping the planet cold and its people warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.
About Victoria Kakuktinniq – Owner, from Victoria arctic fashion
Founded in January 2014, Victoria’s Arctic Fashion (VAF) is a rising design brand that fuses traditional northern clothing and accessories with modern style. Launched by Victoria Kakuktinniq, VAF has already established itself through Canada as the preferred Parka brand in the North. Victoria has presented his designs at Paris Fashion Week, New York Fashion Week and Toronto Fashion Week. She is also the winner of the 2015 Nunavut Trade Show Business of the Year Award. VAF designs are sold across Canada and Greenland. With a unique look that embodies traditional Inuit parka design with an emphasis on sustainability and the use of traditional fabrics, furs and skins.
The creator of the VAF, Victoria Kakuktinniq, is an Inuk woman, born and raised in Rankin Inlet, Nunavut. She has always been deeply immersed in her Inuit culture. Victoria was blessed to be raised by a line of strong Inuit women. Growing up, she was surrounded by seamstresses. Her mother, grandmother and sister all used their traditional sewing knowledge to make beautiful handmade traditional clothing for their family to keep them warm in the harsh arctic climates. Victoria has always been so inspired by these women and felt compelled to follow in their footsteps. After a course in traditional sewing in Rankin Inlet, she knew she had found her passion and soon after, she enrolled at MC College in Winnipeg, where she would hone her craft in the fashion design and apparel production program. Victoria gained notoriety there for its form-fitting parkas, complete with signature embroidery. Shortly after completing the program, Victoria returned to Nunavut and created from Victoria Arctic Fashion where she became an agent of change in the modernization of the traditional parka.
About Inuit Tapiriit Kanatami (ITK)
Inuit Tapiriit Kanatami (ITK) is a federally incorporated registered charity representing the rights and interests of over 65,000 Inuit in Canada on a range of socio-economic, cultural, health, environmental and political issues at the national level. ITK works on behalf of Inuit who live in the four land claims regions of Inuit Nunangat – the Inuvialuit Settlement Region, Nunavut, Nunavik and Nunatsiavut – and across Canada.
SOURCE Canada Goose