You may see plenty more fur-hooded parkas along Toronto’s windswept waterfront in December, as outerwear giant Canada Goose signed a deal to bring its Canadian headquarters to a new office tower at Queens Quay East and Cooper Street.
Canada Goose finalized a deal in late May to lease 115,000 square feet of space over four floors at Menkes developments‘100 Queens Quay East, part of the sprawling Sugar Wharf development that is currently reshaping the city’s skyline.
The 25-story, 763,000 square foot office tower opened in 2021, with anchor tenant LCBO recently opening a flagship retail store and new corporate headquarters on approximately 200,000 square feet of the building.
Canada Goose’s deal brings the building to 92% leased, with only 50,000 square feet of space remaining up for grabs.
Along with the many other Canada Goose knitted parkas and beanies you’re likely to see along the waterfront, the brand should boast a significant presence on the Toronto skyline.
As part of the deal, Canada Goose will share signage atop the tower with the LCBO. CBRE’s Brendan Sullivan said in a press release that “we needed to create the environment where the brand became visible and connected to the community.”
By placing the brand logo in postcard views of the city, they will undoubtedly achieve this goal.
In addition to anchor tenants LCBO and Canada Goose, tenants at 100 Queens Quay include Richardson Wealth, Toronto Area Board of Trade, Align Technology and Nokia.
Canada Goose may be bringing an internationally renowned brand to the waterfront, but the company hasn’t always had a great reputation.
The company had for years been the target of animal welfare advocates for its use of fur, a practice Canada Goose announced an end to in 2021 after sustained pressure.
And even when they’re not pissing off animal welfare organizations like PETA, Canada Goose has faced criticism for products like a roughly $1,500 reflective jacket released after a spate of pedestrian deaths.