Canada Goose invokes the forces of nature in its first-ever footwear campaign


The campaign celebrates what makes each of these personalities a Force of nature through the brand Living in the open air promise. Living in the open air invites people to express themselves freely without judgment. Inside is a Force of nature, a vocation to go out, explore and define their way forward. Canada Goose inspires and enables this exploration – from head to toe.

“The launch of Canada Goose Footwear is one of the most important milestones in our history of more than six decades. We bring a whole new perspective to the category, balancing performance and luxury, which is the ultimate expression of our lifestyle brand. noted Dani Reiss, President and CEO, Canada Goose. “A Force of nature is strong, dynamic and confident; all the features that Canada Goose allows.

Shoot in Squamish and Whistler in British Columbia, the campaign features Beckham, Fox and Tootoo. Their stories are told in contexts that complement their personal journeys, with the environment and weather guiding their Force of nature story forward. Beckham climbs a mountain, overcoming obstacles on his way to the top. Fox finds solace and protection in nature by exploring the forest through snow and wind. Tootoo crosses a narrow misty plain, navigating successfully due to the connection he has with the land and its surroundings. Ultimately, each personality’s ability to be one with nature demonstrates that the performance of Canada Goose shoes allows them to focus on the task at hand and reach their metaphorical peak.

Beckham – a Strength from within – is at an exciting stage in his life, starting a new journey as a professional footballer, blazing his own path towards achieving his personal goals.

“Growing up I was always taught that hard work pays off. To make my dream of playing professional football a reality, I was focused and dedicated,” said Beckham. “Tome, Living in the open air means moving forward and being motivated to achieve great things. I’m excited to team up with Canada Goose to inspire this idea. “

Fox is a powerful voice for the Indigenous community. She recently became a mother and brings the story of The woman is a force, conveying the literal strength that women are, the connection they have to one another and the ability to see beyond themselves to shape the future. Fox’s story gives a whole new meaning to the influence, strength and power of women and mothers.

“I have been part of my life’s work amplifying women’s voices and standing up for my community. I feel empowered when I tell their stories, defend their work and support their mission. I want to change the world, especially for our future generations, ”Fox said. “Living in the open air Inspires me to be vocal, true to myself and to lead by example, especially now with my daughter watching and learning from me. “

Tootoo grew up in Rankin Inlet, Nunavut, and is also a spokesperson and role model for the Indigenous community. He expresses A constant force in Canada The Goose campaign, defining “home” and “country” and how each is founded and shaped by theirs. This has a particularly important meaning for indigenous peoples because of their deep connection to their culture, their land and their community.

“I credit the earth for my mental and physical strength. This is where I find the will to persevere – both personally and professionally,” Tootoo said. “Living in the open air means blazing your own trail, but stay grounded and never forget where you came from. ”

Canada Goose brings its famous performance-driven, smart and meticulous design to its shoe collection with two innovative styles for men and women. The first is the Snow Mantra Boot, born from the brand’s flagship product, the Snow Mantra Parka, recognized as the warmest coat in the world and designed with functional intent. The Snow Mantra Boot is packed with the DNA of its outerwear counterpart – a unique and distinctive identity. This style, built with waterproof construction, will help conquer some of the toughest conditions, having been tested on the icy tundra of Canada’s North. Designed with impeccable detail and made from premium materials, every aspect of the boots is useful and promises the highest level of protection, comfort and warmth. Removable insulated liner boot adapts to the foot over time, creating an innate and personalized fit; while various functional features, including laces, drawstrings and zippers, provide versatility.

The second is the Journey Boot, expertly designed in Italy and built for the demands of everyday life. The Journey was designed with an iconic square toe, inspired by classic Hiker boots worn in the Alps. This informed the step in the heel, a feature that helps when putting on and taking off. All construction has been engineered to provide flexibility, making it an essential piece for any lifestyle and adventure, including the midsole cushion and midfoot stabilizer for arch support . The soft and flexible upper is made up of just three pieces – a minimalist approach to design to eliminate seams and, therefore, pressure points, to create a custom boot for long-lasting use.

Launch of the Canada Goose Footwear collection November 11th in Asia Pacific and 12 november in North America and EMEA. The Snow Mantra and Journey boots will both be available in Canada Over 35 Goose stores worldwide, online at and select wholesale partners around the world.

About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE: GOOS, TSX: GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Each collection is informed by the exacting demands of the Arctic, ensuring that a legacy of functionality is built into every product, from parkas and rainwear to clothing and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in products. Canada commitment. In 2020, Canada Goose announced HUMANATURE, its goals platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keeping the planet cold and its people warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit for more information.

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SOURCE Canada Goose

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