Canada Goose footwear collection arrives in November

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Canada Goose Inc. announced on Wednesday that its planned footwear collection will launch on November 11 in Asia and November 12 in North America and Europe, the Middle East and Africa.

Canada Goose GOOS,
-0.76%
teased the upcoming shoe collection on previous earnings calls, but offered few details outside of a fall launch.

The collection will include two styles for men and women: the Snow Mantra Boot, inspired by the Snow Mantra Parka known for its warmth; and the Journey Boots, inspired by hiking boots worn in the Alps.

The launch will be accompanied by an advertising campaign shot in British Columbia.

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Although the company recently reported a loss, the results exceeded expectations. Wells Fargo analysts maintained their overweight equity rating and their C $ 54 price target in an August memo that discusses “Canada Goose’s evolution to a lifestyle brand.”

Canada Goose shares have fallen 11.2% in the past three months, but are up 26% year-to-date. The benchmark S&P 500 SPX,
+ 0.75%
has gained 17.9% for 2021 so far.

“From a broader perspective, Canada Goose’s consumer-driven model proved particularly resilient last year during the fall / winter months as product seasonality kicked in despite the disruption caused by store closings, ”Wells Fargo wrote, noting the impact COVID-19 has had on the brand.

“When you look at Canada Goose across the spectrum of other outerwear brands (both mid-range and luxury), it looks like the brand still has a room for growth as it begins to push channels, categories and ancillary geographic areas. “


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