Canada Goose Finally Sheds Fur And Warms The Conscious Heart – Hayley Matthews

The new Canada Goose store on Multrees Walk in Edinburgh, where our columnist Hayley Matthews looks forward to seeing the brand’s new fur-free and climate-friendly clothing. PIC: Canada Goose.

I have to admit I thought it would never happen, despite a lot of pressure. I’m not entirely sure the decision was mocked by all the recent cruelty-free changes in fashion and climate chat, but one thing is certain, the voices of those who are strongly opposed to the use of fur were finally heard. I am very very happy. I’m sure all animal rights activists across the country will be encouraged to see that those who campaigned for outerwear brand Canada Goose to stop using fur for many years were not ignored. . Alleluia!

They really won’t be using fur anymore and have finally started their fur-free journey. For me, this is something to celebrate, especially when many brands see the cruelty-free route. At this rate, fur will be a dirty word in the fashion world. It is also not surprising that the Humane Society described it as a “milestone in the end of cruel fur fashion.”

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Just days ago, Canada Goose President and CEO Dani Reiss said the company had ditched fur as part of its sustainability commentary and felt it was the right time. to get rid of the fur, then maybe climate conversion goes hand in hand. with humane issues and the result is something much more positive.

It would make sense when you look at the impact of clothing manufacturing on the environment. For example, the volumes of water required to produce an average t-shirt are staggering. The water footprint of one pound of cotton is 1,320 gallons, which equates to over 650 gallons of water for a new cotton t-shirt. It’s no wonder fashion brands feel compelled to act.

It’s also clear that the fashion world is quickly falling in love with fur, as many companies commit to no longer using fur. In fact, even British Vogue has called for an end to fur, calling it a “retrograde product mired in unjustifiable ethical issues.”

As skins are phased out, responsible labeling describing the use of recycled and sustainable materials is emerging as consumers and fashion enthusiasts shop with increasing awareness.

I recently discovered that Canada Goose also released its “most durable parka yet” earlier this year, which uses 65% less water in production compared to its current designs, and 30% less carbon. . So, the society I felt very sad for seems to be going in the direction that I much prefer and is dragging me along with it. Less impact on the climate, less cruelty to the animal kingdom (I also looked at their responsibilities on feathers and down) and no fur. With the recent opening of their very first Scottish store in Multrees Walk in the last few days, I now hope Scottish shoppers will soon be moving towards fur-free and climate-friendly parkas as a more cruelty-free option instead of ‘buy the old iconic coyote hooded parka. I’ll go to Multrees Walk just to make sure the fur is on the outside.

I never thought I’d write those words, but well done Canada Goose. My only complaint – wish you had done it sooner.

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